
Primary logo (white)
Use on dark or photographic backgrounds. Do not stretch or recolour.
Media
Welcome to The Livewell Syndicate’s official digital repository. We are committed to absolute transparency and working closely with the media, corporate partners, and the healthcare community.
Below, you will find our official brand assets, company information, high-resolution imagery, and media contacts.
Section 1
Official marks, colours, and voice guidance for editorial and partner use. Please do not alter, stretch, or recolour our logos.

Use on dark or photographic backgrounds. Do not stretch or recolour.

Use on light backgrounds for maximum legibility.

Approved full-colour mark for editorial layouts.
Square mark for social avatars, favicons, and compact placements.
Our brand colours reflect clinical excellence, reliability, and a modern approach to healthcare.
Brand colour
#2C3E35
Accent colour
#D4E8B0
Background / neutral
#FFFFFF
Primary
Cormorant
Primary font for headings and display editorial type.
Secondary
Montserrat (light)
Secondary font for body text, captions, and UI labels in print materials.
On livewellsyndicate.co.uk, Cormorant is paired with Inter for web performance. Print and partner materials should follow the Montserrat guidance above.
When writing about or representing The Livewell Syndicate, our tone should always be:
We are medical professionals. We use accurate, evidence-based language and never make exaggerated health claims.
We translate complex medical jargon into plain English. We understand that medical testing can cause anxiety, so our language is always reassuring, inclusive, and calm.
We are radically honest about our pricing, our processes, and our clinical boundaries.
Language should not breach guidelines from the Care Quality Commission (CQC), Advertising Standards Agency (ASA), or similar recognised organisations.
Section 2
The Livewell Syndicate is a CQC-regulated private blood testing service based in Hull, East Yorkshire, built on the belief that access to clinical-grade health data shouldn't require a GP referral, a long wait, or a trip to hospital. Founded in 2020, the service offers over 200 tests spanning 460 biomarkers, with results delivered rapidly and clearly so that patients and businesses can act on them. Testing takes place either at the Hull-based clinic or through a secure mobile phlebotomy service that brings a qualified clinician directly to patients' homes and workplaces, on their terms, at a time that suits them. Serving both individual clients and corporate partners, The Livewell Syndicate's approach is grounded in transparency, rigorous clinical standards, and an ethical commitment to putting the patient — not the system — at the centre of their own health journey.
The Livewell Syndicate operates under strict UK medical regulations to guarantee patient safety and data security:
We are a fully registered and regulated healthcare provider. Our live CQC rating widget will appear here once confirmation is received from the CQC.
Fully compliant with the UK GDPR and the Data Protection Act 2018.
Integrated "Think Family" approach, working collaboratively with Hull Local Authority Safeguarding Teams.
Our dynamic CQC rating widget will be embedded here once confirmation is received from the Care Quality Commission.
View our CQC provider recordManaging Director
Daniel Snow is the Managing Director of The Livewell Syndicate and CEO of Portfolio Twenty One Group, a Hull-based multi-sector business portfolio. A University of Hull Sport Science graduate, Daniel began his career in education and community coaching — working across schools, colleges, young offender institutions and the special educational needs sector — before co-founding The Livewell Syndicate with CJ Turrian in 2019. His move into health diagnostics wasn't purely academic. Having personally navigated a testosterone deficiency diagnosis, Daniel experienced firsthand how objective health data can reframe the way a person understands, and takes control of, their own performance and wellbeing. That experience now underpins much of how The Livewell Syndicate operates: the belief that people deserve access to clear, clinical information about their own health, without bureaucratic friction or unnecessary delay. At The Livewell Syndicate, Daniel leads the commercial and strategic direction of a service that spans private blood testing, mobile phlebotomy and corporate wellbeing programmes, helping both individuals and organisations move from vague health ambitions to measurable, data-backed outcomes. His particular focus is on challenging how businesses think about employee wellbeing, making the case for systems that are accountable and evidence-led rather than cosmetic. He is known for a direct, no-filler style — more interested in what the data says and what to do about it than in wellness theory.
Executive Director
As the Executive Director and CQC Registered Manager, CJ Turrian oversees the clinical governance, operational safety, and direction of The Livewell Syndicate. With a rigorous focus on patient advocacy and regulatory compliance, CJ has embedded a "Just Culture" of transparency across the organisation. Under their leadership, The Livewell Syndicate prioritises accessibility, ethical patient inclusion, and stringent infection control, ensuring that private healthcare in Hull meets the highest possible national standards.
The following images are cleared for editorial use by the media. Please credit: Image courtesy of The Livewell Syndicate.

A calm, clinical draw room at our Hull base — suitable for stories on private blood testing and patient experience.
Image courtesy of The Livewell Syndicate.
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Editorial imagery representing our qualified clinicians visiting patients at home or in the workplace.
Image courtesy of The Livewell Syndicate.
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Packaging and sample collection materials for home kit and preventative health features.
Image courtesy of The Livewell Syndicate.
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Organic, botanical brand imagery aligned with our preventative health positioning in East Yorkshire.
Image courtesy of The Livewell Syndicate.
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Workplace health context for B2B, HR, and occupational health editorial.
Image courtesy of The Livewell Syndicate.
Download high-res JPGFor press inquiries, interview requests, expert commentary, or further information, please contact our media desk. For urgent deadlines, please state "URGENT PRESS" in your subject line.